Overview

competitive myopia


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Cases of short-sightedness in regard to the activities of competitors by incumbent market players. For example, this may involve an over-concentration on a single competitor to the exclusion of, say, new competitors or rising competitors or it could also mean completely ignoring competition in the marketplace. Often, existing competitors become so fixated by each other that they fail to see new competitors entering their markets in unexpected ways.

Subjects: Marketing.


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