concentrated segmentation

'concentrated segmentation' can also refer to...


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A comparatively small segment of a market that has been identified, usually by a small company, in which to concentrate their efforts. For example, a company might decide to offer a service converting cine films to DVD; as long as this activity does not threaten the profitability of the manufacturers of either DVDs or cine films, it can establish a profitable niche in the market.

Subjects: Business and Management.

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