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concept-oriented communication


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A style of family communication and media use that involves: an emphasis on presenting and discussing ideas; children being encouraged to express ideas and challenge others' beliefs; children being exposed to more than one side of controversial issues and encouraged to discuss controversies with adults; relatively low TV use; considerable parental control exercised over TV viewing; mass media used mainly for news and not much for ‘escape’ (Lull). Compare socio-oriented communication.

Subjects: Media Studies.


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