Overview

consumer advertising


'consumer advertising' can also refer to...

consumer advertising

consumer advertising

consumer advertising

consumer advertising

FDA Considers Tightening Regulations for Direct-to-Consumer Advertising

Radio Active: Advertising and Consumer Activism, 1935–1947

Advertising at War: Business, Consumers, and Government in the 1940s

Advertising Progress: American Business and the Rise of Consumer Marketing

Portrayal and Impacts of Climate Change in Advertising and Consumer Campaigns

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

Compromising with Consumerism in Socialist China: Transnational Flows and Internal Tensions in ‘Socialist Advertising’

I Shop in Moscow: Advertising and the Creation of Consumer Culture in Late Tsarist Russia

Inger L. Stole. Advertising at War: Business, Consumers, and Government in the 1940s.

Inger L. Stole. Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

Sold! Advertising and the Bourgeois Female Consumer in Munich 1900–1914

Direct-to-Consumer Advertising in Health Care: An Overview of Economic Issues

Effects of Televised Direct-to-Consumer Advertising for Varenicline on Prescription Dispensing in the United States, 2006–2009

‘An Exposition of Our Own’: Corporate Identity, Consumer Advertising and Atlantic City’s National Exhibits, 1898–1968

Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media. By Joel Spring (Mahwah, New Jersey: Lawrence Erlbaum Associates, 2003. ix plus 254 pp.)

 

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Quick Reference

Promotions directed at a person who will actually use the product for their own benefit (rather than business-to-business or organizational advertising). See also consumer marketing.

Subjects: Marketing.


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