consumer jury test

Related Overviews


'consumer jury test' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

A method of testing advertisements that involves asking consumers to compare, rank, and otherwise evaluate the ads. See also market research.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.