contagion effect

Show Summary Details

Quick Reference

1. The concept that heavy media coverage of certain phenomena (typically criminal or violent acts but also fads) will lead to imitation or create a craze.

2.Social or behavioural contagion. The spread of behaviour, attitudes, or beliefs through conformity and imitation.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.