Overview

corporate image


Show Summary Details

Quick Reference

The image that a company projects of itself. To gain a benevolent image for the way a company treats its employees or the environment, for example, can be as important to its sales as its individual brand images. In recent years there has been an increase in advertising to create an acceptable corporate image. For example, Shell has spent considerable sums advertising its concern for the unspoilt countryside.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.