Is a dedicated education and training facility that operates within and is controlled by a business enterprise. There are nearly 2,000 corporate universities in the USA and about 200 in Britain. In the more ambitious versions, there is a university campus and extensive provision for e-learning, with scope for managers, employees, franchisees, and representatives of suppliers and customers to undertake a broad range of tailor-made business courses. In some cases, corporate universities may also sell short courses and executive programmes on the open market. The term ‘university’ is aspirational and is meant to underline the importance of learning and development for the business involved. Corporate universities are not like traditional universities and typically do not offer a range of degree programmes. Neither are they established to undertake research or produce knowledge for its own sake. In many cases, the use of the term ‘corporate university’ is simply a pretentious rebadging of a traditional training and development function. The growing use of the term, however, also indicates increasing corporate commitment and investment in knowledge management, coupled with some business dissatisfaction with the generic, non-tailored business degree schemes offered by traditional universities.
Subjects: Human Resource Management.