The attempt to control the market through being the low cost producer (lowest cost position). See also competitive advantage; competitive strategy; positioning.
A business obtains low cost leadership by focusing attention on it at every functional level of the organization. Low cost leaders typically:
Many businesses have grown from small to very big over the years using low cost leadership as a strategic tool. Some of the more famous examples include Briggs and Stratton, Texas Instruments, Black and Decker, Du Pont, and Wal-Mart. Low cost leadership is certainly a proven approach to successful competition in the marketplace.