Overview

cost per rating point


'cost per rating point' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Marketing

GO

Show Summary Details

Quick Reference

(CPP)

The cost, per 1% of a target audience, of buying advertising space in a given media vehicle.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.