Quick Reference

1. (News coverage, media coverage) In news journalism, the relative priority, time, or space given to a particular event or issue.

2. (Camera coverage) In filming, the different cameras used in filming a scene and/or the amount of footage available for editing.

3. In broadcasting and telecommunications technology, the geographic area that can receive a signal.

4. In marketing, the percentage of a particular target audience that a given media outlet can reach: see also reach.

Subjects: Media Studies.

Reference entries