Is the technique of attempting to influence the attitudes and behaviour of employees through manipulating the symbolic context in which they work. It is an attempt to get employees to share the same set of beliefs and values as the senior managers in the organization. The purpose is to improve organizational performance by harnessing the commitment, loyalty, dedication, and cooperation of all employees. Culture management is based on the assumption that an organizational culture can be created and manipulated in line with wider business strategy. It also assumes that a strong culture is preferable to a weak culture.
Subjects: Human Resource Management.