cultural populism

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In media sociology, a pejorative term for approaches to cultural studies (the primary target being Fiske) in which an active audience was seen as using the media for their own purposes and in which the pleasurable consumption of popular culture was presented as having resistive and subversive political potential, which critics such as Jim McGuigan, a British sociologist and cultural theorist, regard as wholly illusory and ideologically naïve. It is criticized for overplaying human agency and underplaying social, political, and economic structural factors.

Subjects: Media Studies.

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