'cumes' can also refer to...

Hugh Cuming (1791—1865) conchologist and collector of natural history specimens

Meredith Woo?Cumings

Patrick of Relugas Cuming (1695—1776) Church of Scotland minister and ecclesiastical agent

Sir Alexander Cuming (1691—1775) traveller in America

William Cuming (1769—1852) portrait painter


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Quick Reference

An abbreviation for ‘net cumulative audience’ for broadcast media. This refers to the number of unduplicated people or homes in a broadcast programme's audience within a specified time period. AC Nielsen uses this term. It is also used by many advertising practitioners to refer to the unduplicated audience of a print vehicle, or an entire media schedule.

Subjects: Marketing.

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