Overview

cumes


Show Summary Details

Quick Reference

An abbreviation for ‘net cumulative audience’ for broadcast media. This refers to the number of unduplicated people or homes in a broadcast programme's audience within a specified time period. AC Nielsen uses this term. It is also used by many advertising practitioners to refer to the unduplicated audience of a print vehicle, or an entire media schedule.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.