customer acquisition cost

'customer acquisition cost' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

A calculation of dividing total costs of acquiring a new customer by the total number of customers. Generally, it is much less expensive to develop and grow an existing customer than to acquire a new one. This, of course, varies from market to market and by channel for accessing customers.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.