General Malaysian term for missionary work, proselytization, and Islamization. Specifically refers to the political Islamist movement that emerged in the 1970s through the activities of youth organizations. Seeks greater application of Islamic laws and values in national life and articulates a holistic Islamic perspective of social, economic, and spiritual development. Became particularly prominent politically in 1979–82 at height of the Iranian Islamic revolution. Incorporated into the government in the 1980s through the appointment of Anwar Ibrahim of ABIM. Led to creation of the Islamic Bank and establishment of the International Islamic University and the International Institute of Islamic Thought and Civilization, reflecting the institutionalization of Islamization process. Particularly active in educational programs and initiatives.
See also Dawah