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Is a loss of the motivation to work by employees. Demotivation may be manifest in poor timekeeping, failing performance, a lack of due diligence, and declining engagement with work tasks. It might arise for any number of reasons, though management action is often the source of demotivation. If employees believe they have been unfairly treated, if good work performance has failed to attract recognition or reward, or if targets and incentives are too demanding, then demotivation may result. It may also be the product of a management style that relies on negative reinforcement and thereby erodes workers' sense of self-efficacy. [See equity theory, motivation, and job stress.]

Subjects: Human Resource Management.

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