designer label

Related Overviews


'designer label' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

A company logo usually attached to a piece of apparel or merchandise to indicate a higher value product that comes from a top quality designer. The French couturiers have been especially adept at extending the designer label concept across a range of fashion items. At some point between the 1970s and 1990s marketers convinced the public to wear these labels (previously worn on the inside) to the outside, making each consumer a walking advertisement. See also appendix 2 (Luxury Goods section).

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.