Is a term coined by management theorist, Karen Legge, to describe an approach to personnel management that attempts to broaden the measures of organizational success from the conventional business and production values to include social values. In contrast, ‘conformist innovation’ is an approach that accepts the conventional success measures and seeks ways of managing people to meet these bottom-line objectives. Therefore, a personnel manager could be described as a deviant innovator if he or she uses new techniques and ideas for managing human resources that challenge conventional thinking and force other managers in the organization to view employees as assets. On the other hand, a personnel manager could be described as a conformist innovator if he or she is willing to adopt new tools and techniques only if they can be shown to improve the efficiency of managing people in line with the conventional management thinking that views employees as a cost.
Subjects: Human Resource Management.