diffusion rate

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In the diffusion of innovation, the rate at which new ideas, practices, or products are adopted throughout a population. According to Everett Rogers (1931–2004), an American sociologist, the rate of adoption tends to follow an S-shaped curve, in which the x-axis represents time and the y-axis represents the cumulative percentage of the population. The variance lies in the relative steepness of the slope.

Subjects: Media Studies.

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