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Direct Marketing Association UK


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(DMA)

A trade association for marketers and suppliers in the direct-marketing industry, formed in 1992 from a merger of several similar bodies. It publishes a code of conduct (the DM Code), issues best practice guidelines, and operates an awards system for the industry.

http://www.dma.org.uk/content/home.asp DMA website: includes full text of the DM Code of Practice

Subjects: Business and Management.


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