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direct-response TV advertising


'direct-response TV advertising' can also refer to...

 

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(DRTV advertising;

A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service, persuade viewers of its merits, and provide a free phone number for ordering or for further information. See also home shopping channels.

Subjects: Business and Management.


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