direct-response TV advertising

'direct-response TV advertising' can also refer to...


More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

(DRTV advertising;

A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service, persuade viewers of its merits, and provide a free phone number for ordering or for further information. See also home shopping channels.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.