discontinuous innovation

'discontinuous innovation' can also refer to...


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An entirely new product introduced to the market to perform a function that no previous product has performed. Such a product requires new consumption or usage patterns to be developed. The introduction of the home personal computer, for example, illustrates how new marketing systems had to be established. In addition to new retailers, consumers had to be encouraged to buy and use PCs. Compare dynamically continuous innovation.

Subjects: Business and Management.

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