'disk-by-mail' can also refer to...


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In marketing research, an interviewing method in which a respondent is sent a disk containing the questionnaire through the post. This has to be completed using a personal computer. The disk is then returned to the researcher for processing. Completed questionnaires can also be returned by e-mail. The dangers of importing computer viruses must be taken into account by researchers.

Subjects: Business and Management.

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