door-to-door retailing

Quick Reference

Selling door-to-door, office-to-office, or at home-sales parties. Originally started in the USA with the Fuller Brush Company, this is now a popular method of marketing. In the UK cosmetics and plastic containers are widely marketed at home-sale parties. The Japanese market is the largest direct-sales market with some $25 billion sales, mainly because most Japanese cars are sold door-to-door.

Subjects: Business and Management.

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