dumbing down

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A pejorative term for a perceived cultural trend in which important concepts or issues are glossed-over, condensed, over-simplified, or trivialized to make them more popular or accessible to a larger (and more lucrative) audience. In relation to the mass media, the argument is that media output is increasingly focused on popular culture entertainment values at the expense of more demanding high culture content (see also fiction values). The phrase seems to have originated in Hollywood in the 1930s.

Subjects: Media Studies.

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