Overview

dynamically continuous innovation


Show Summary Details

Quick Reference

The development of new products that are different from previously available products but that do not strikingly change buying or usage patterns. Thus the company remains in the same product and markets but continues to improve the products. This needs to be done dynamically (to save time and increase effectiveness), as well as continuously, because of the effect of the product life cycle. Compare discontinuous innovation.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.