effective reach

Show Summary Details

Quick Reference

In advertising, the number of different individuals (or homes) with the opportunity to be exposed to the medium carrying particular advertisements (rather than those directly exposed to the advertising itself). It is assessed in relation to a specified objective for brand awareness, ad retention, or consumer action. See also reach.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.