Quick Reference

1. (height in field) A pictorial depth cue whereby similar shapes of the same height which are lower in the frame tend to appear closer to the viewer than those higher in the frame.

2. A principle identified by Goffman in visual representation, notably in advertisements, whereby in Western society, higher physical place seems to signify higher social status, as in magazine advertisements over several decades which he reviewed in 1976, where he found that men tended to be positioned symbolically higher than women, signifying the subordination of women to men.

Subjects: Media Studies.

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