Aged 21, Elias joined Odhams, rising rapidly through the ranks to become a director and then chairman. Under his leadership, Odhams printed the weekly John Bull, with a circulation of 2 million at its peak. Elias also acquired and printed the Sunday People and Daily Herald. More concerned with business practice and promotion than editorial content, Elias was ennobled in 1937.
From The Oxford Companion to the Book in Oxford Reference.