Overview

emotional selling proposition


'emotional selling proposition' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Business and Management

GO

Show Summary Details

Quick Reference

(ESP)

The unique associations established by consumers with particular products. Many car marques evoke an emotional response that ensures their continual success, even though other makers offer superior performance at the same price.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.