Describes a system of management in which emphasis is placed on the appearance, behaviour, competences, and values of employees in order to communicate the employing organization's brand values. The aim is to ensure that customers' experience of the brand is reinforced through their interaction with employees. Employee branding, or internal branding as it is sometimes described, is typically pursued through dress codes, socialization, induction, and training and communication processes and is associated with broader attempts to manage organizational culture. [See employer branding.]
Subjects: Human Resource Management.