employer branding

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Is the use of a branding strategy to influence the way present and potential employees view the employing organization. The aim is to develop a coherent employer or employment brand, comprising a package of financial, economic, psychological, and symbolic elements that in combination improve the ability to recruit and retain staff. Employer branding is associated with a desire to become an employer of choice and compete effectively in the war for talent. [See recruitment and retention.]

Subjects: Human Resource Management.

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