employer of choice

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Many businesses aspire to be ‘employers of choice’, able to attract the best graduates or other skilled and qualified job seekers in the labour market. In order to cultivate a reputation as a good employer, companies may adopt policies on work-life balance, emphasize the opportunities they provide for skill acquisition and personal development, and seek accreditation as a business that is socially responsible or receptive to the interests of women workers or minority groups. Underpinning these policies is a belief that many employees are not motivated to seek work solely on the basis of salary but want employment that is integrated with their non-work lives and congruent with their broader social values. [See war for talent.]

Subjects: Human Resource Management.

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