empty nesters

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Families whose children have left home and set up their own homes. This is a group with high disposable and discretionary income, caused by no longer having to support children and also possibly from the sale of the original or inherited family property. Increasingly, marketers target this once ignored group because of their rising economic power as well as their more active lifestyles and aspirations following the departure of their children. See also lifestyle.

Subjects: Marketing.

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