Engineering Design

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This term is generally applied to design that is concerned with the technical workings of mechanized products and machines rather than their aesthetic characteristics. This may be exemplified by the automobile industry where stylists (as, for example, at General Motors) were used to form a ‘bridge’ between the mechanical engineers and consumers by endowing cars with a visual identity through such means as body shape, dashboard or radiator grille design, as well as colour choices or interior fabrics.

Subjects: Industrial and Commercial Art.

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