Estrid Ericson


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Josef Frank (1885—1967)


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Pewter designer and design entrepreneur Estrid Ericson was the founder of the highly influential Stockholm store and manufacturer Svenskt Tenn, a company closely associated with the Swedish Modern aesthetic and success in export markets. From 1913 to 1915 she studied at the Stockholm University School of Arts and Crafts and, after working at Svensk Hemslöjd and Willman and Wiklund, founded Svenskt Tenn with pewter designer Nils Fougstedt in 1924. In the following years the company's reputation was enhanced by participation in a number of exhibitions in Stockholm, Gothenburg, Zurich, New York, Copenhagen, and Barcelona, although its most significant success was at the 1925 Exposition des Arts Décoratifs et Industriels, where Ericson was awarded a Gold Medal. In 1932 she made her first contacts with the émigré Austrian designer Josef Frank, who, two years later, joined Svenskt Tenn and became a shaping force in the company's design outlook. The work of Ericson and Frank continued to receive critical acclaim through exhibitions in Sweden and abroad, including the Paris Exposition des Arts et Techniques dans la Vie Moderne 1937, the New York World's Fair of 1939–40, and the Golden Gate International Exposition in San Francisco of 1939. The company continued to prosper in the post‐Second World War years. At the age of 81 Ericson sold it to the Kjell and Marta Beijer foundation in 1975 although she retained her managerial role for a further four years before handing over to Ann Wall. She continued to design until her death in 1981 when she left her estate to a foundation named after her.

Subjects: Industrial and Commercial Art.

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