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A US cable television network established in 1979 and specializing in sports coverage, positioning itself as ‘The World Leader in Sports’. ESPN is the acronym of Entertainment and Sports Programming Network, and the channel broadcasts 24 hours a day in a successful mix of live coverage, playback and highlights, features, sport gossip, and match analysis. Its website also provides fantasy games for fans. The SportsCenter slot has broadcast more than 30,000 times, and runs its own web and blog profile in a self-referencing cycle of fan chat, video highlights, and celebrity gossip. The company has created and not just reported sports, instigating the annual Summer X Games (Extreme Games) in 1994, and the annual Winter X Games from 1997. In September 2009, ESPN covered the US Open Tennis Championship live for the first time and has also covered English Premier League soccer, consolidating its increasingly dominant place in the sport-media marketplace.

Subjects: Sport and Leisure.

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