Overview

ethnic marketing


Related Overviews

 

'ethnic marketing' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Marketing

GO

Show Summary Details

Quick Reference

The targeting of a product or service at a specific ethnic group which has disposable income, sometimes in the language of that group, and aligning with the attitudes and lifestyles of that group. Increasingly important as developed economies are more multi-ethnic than hitherto and cultural norms can no longer be taken for granted as in past times.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.