Is an approach found in international firms where nationals from the parent country dominate the organization at home and abroad. In terms of decision-making, the subsidiaries have very little autonomy, and control resides in head office. This ethnocentric attitude stems from the belief that the parent-country nationals are best suited to run the business, irrespective of the local circumstances. [See geocentric management, polycentric management, and regiocentric management.]
Subjects: Human Resource Management.