event marketing

Quick Reference

A disciplined promotional activity, large scale or small, for events both inside and outside a sponsorship—such as a major client event, a product launch, a charity event, a concert, or a sports tournament, an art exhibition, a movie launch, a store launch, a book tour, a political rally or convention, a visit—aimed at consumers who have an interest in that specific area. See also public relations.

Subjects: Marketing.

Reference entries