The prancing horse logo of this leading Italian car manufacturer has long been recognized throughout the industrialized world, with victories in countless automobile racing championships culminating with successive victories in the Formula 1 Championship in the early 21st century. Founded by Enzo Ferrari in Modena for the production of sports cars, the company's cars have subsequently exuded style and eroticism, commencing with the Type 125 of 1947. Amongst the eminent designers who worked for Ferrari were Bertone, who designed the Dino 308 GT4, and Pininfarina, whose work for the company included the GTB4 Daytona of 1968, the exuberant Testarossa of 1984, the 328 GTB of 1985, and the Mythos of 1989. Other designers who helped to sustain the Ferrari aura of luxury included Iosa Ghini, who designed showrooms for the company in 1994.
Subjects: Industrial and Commercial Art.