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first-order strategy


'first-order strategy' can also refer to...

 

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Is a term coined by management theorists, John Purcell and Bruce Ahlstrand, in relation to M-form companies to refer to decisions concerning (1) the long-term direction of the firm (in other words, the enterprise's basic goals); and (2) the scope of the firm's activities (i.e. the range of markets and businesses served). [See second-order strategy and third-order strategy.]

(1) the long-term direction of the firm (in other words, the enterprise's basic goals); and (2) the scope of the firm's activities (i.e. the range of markets and businesses served)

Subjects: Human Resource Management.


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