Overview

flagship


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The pre-eminent or best-selling product, service, or retail outlet of a company. For example, retailers with high-visibility retail outlets on 5th Avenue in New York, Bond Street in London, Red Square in Moscow, the Ginza in Tokyo, or the Champs Elysées in Paris could refer to these stores as flagships, because their main purpose is to display their brand.

Subjects: Marketing.


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