Quick Reference

The section of a website page that is visible without scrolling. The fold varies depending on the resolution settings on a visitor's monitor. At lower settings (i.e. 640 × 480 pixels) the fold is relatively high on the page. At higher setting (i.e. 1280 × 1024 pixels) the fold extends much further down the page. Decisions concerning what goes above or below the fold are often made based on a minimum targeted resolution. Advertisers often look favourably at banner ad placements that are high on the page, assuming that their ads will be viewed and clicked more often.

Subjects: Marketing.

Reference entries