folk psychology

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*Common-sense assumptions, principles, and beliefs within a culture on which people draw and to which they refer in seeking to account for aspects of behaviour encountered in everyday life or represented in texts. Livingstone notes how viewers of television soap operas differed in the particular principles of such ‘culturally consensual knowledge’ which they invoked or in how they applied them in their interpretation and evaluation of the behaviour of characters (these related to issues such as maternal feelings, the nature of relationships, and ways of helping or influencing others). See also common sense; conversational currency; cultural code; cultural literacy; tacit knowledge.

Subjects: Philosophy — Media Studies.

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