font and background spoof

Quick Reference

The process of setting the colour of the background of a Web page and the font colour to be the same. The text on the page contains keywords which are used to improve the page's chances of being catalogued by a search engine in such a way that it is prominently positioned when a search occurs. The hope is that search engine staff will not be able to spot this attempt at spamdexing.

Subjects: Computing.

Reference entries