This important monthly American business magazine was founded by the publisher Henry Luce and was a strong advocate of the potential of industrial design for American manufacturing industry. It also set high standards in editorial design circles with a number of distinguished art directors contributing to its distinctive appearance, commencing with Thomas M. Cleland, who was followed after the Second World War by German émigré Will Burtin, the European‐influenced Leo Leonni who succeeded him, and Bauhaus‐trained Walter Allner, who worked for the magazine from 1962 to 1974. Also notable for their high standards of design were the often colourful dramatic covers and illustrations. It was stated in February 1930 that ‘the covers are to be a special feature’ and that ‘a design by a distinguished artist will appear each month, which will be made especially for printing in flat colours and will have the character of an original print’. They did much to convey the spirit of progressive technology that proved so exciting to the American public of the 1930s. Amongst the more celebrated designers contributing such work were Fernand Leger, Bauhaus graduate and tutor Herbert Bayer, Hungarian‐born Gyorgy Kepes, who had worked closely with Moholy‐Nagy in Britain and the United States, and American born Lester Beall.
Subjects: Literature — Industrial and Commercial Art.