gendered editing

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A tendency to use some film editing techniques more or less often depending on whether the target audience is male or female. For instance, a more rapid cutting rate has masculine connotations because of its association with the stereotypically masculine action film genre. Similarly, cross dissolves can have feminine connotations (they are far more common in commercials for girls than in those for boys).

http://www.aber.ac.uk/media/Documents/short/toyads.html Gender-differentiated production features in toy commercials

Subjects: Media Studies.

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