1. In relation to text-reader relations, the notion in theories of identification, that audiences tend to identify with those who are most like themselves (albeit in an idealized form), and that this normally includes those of the same sex. Some (e.g. Horton, Wohl, and the British psychologist Grant Noble) have argued that females are much more likely than (heterosexual) males to identify with an opposite-sex character. Film theorists such as Mulvey (seemale gaze) have endorsed this stance, arguing that ‘for women (from childhood onwards) trans-sex identification is a habit that very easily becomes second Nature’. Others, such as Eleanor Maccoby and William Cody Wilson, have argued that if strong female roles were to be given equal representation, this divergence would disappear. See alsofemale gaze.
2. In relation to interpersonal interaction, seeidentification theory.
http://www.aber.ac.uk/media/Documents/short/who_is_the_fairest_of_them_all.pdf Gendered readings of Big Brother 2
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